Graphic design, page layout and formatting from Cape Fear Publishers
Great writers need great editors. Click for a classic example.
Graphic design, page layout and formatting from Cape Fear Publishers
Graphic design, page layout and formatting from Cape Fear Publishers
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Branding & promotion
Special effects
Typography and formatting
Imagination and fancy stuff
John Meyer's editing blog
Creative design
Branding and promotion
Branding and promotion: Defining your
business's identity and personality
Every enterprise needs a memorable identity and a central idea.

  Branding and promotion. It can be as basic as a color, like IBM Blue. Or an abstract shape, like Nike's "Swoosh." Or distinctive typography, like the Coca-Cola name's script font. Whatever its form, a good brand needs to be distinctive and memorable. It also should say something important about your company, or product, or service. A good brand should be usable everywhere from the sign on your property to the label on your products to every element in your advertising campaigns.
  We often see businesses with inconsistent branding. Typography, colors and marketing slogans vary wildly between media. This can easily happen willy-nilly, as a different person designs different elements at different times: A sign last year, a business card last month, a newspaper ad today and a promotional mailer next week. Even if each of these pieces gets noticed, they won't reinforce each other to make customers remember you if they don't share a recognizable brand.
  If this describes your enterprise, we'll help. It may be as simple as extending a successful logo and typography scheme to all your marketing materials, or it could mean starting from scratch with a whole new identity. Either way, we'll finish with a coherent tool kit of marketing materials suitable for use in every aspect of your business.
  This can include specifications for how colors and fonts are used, with details targeted to everything from printing (Pantone and CMYK ink values) to the Internet (Hexadecimal values.) Graphic files will be scaled at appropriate resolutions for print, TV and online use, in both color and black-and-white.
  Business marketing materials: Every business needs at least a small assortment of so-called "collateral" materials. Business cards and brochures are an essential starting point. Postcards, rack cards, print and online advertisements can be designed on an as-needed basis. We'll ensure you have the tools needed for any marketing campaign, and that they're consistent with your brand. We'll do complete turn-key work, delivering finished printed products, or can supply you with the digital files to get the printing done yourself. Your option!
  Promotional material for authors: Need bookmarks, postcards, brochures or posters to help you sell your book? We'll get them done quickly and economically, but not amateurishly. You'll make a professional impression with the promo pieces we design for you.
 
How you help your customers to remember you.
  A professional branding campaign will encompass every aspect of your business, as seen here. Elements may include letterheads, business cards and promotional give-aways. Other components may include office supplies such as calendars, memo pads and ballpoint pens.
  To request a rate quotation, GO to query form.


Portfolio of Kate Meyer's logo designs and promotional literature
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Logo for non-profit local history organization

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Logo for floral designer
and event planner

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Logo for tattooing and body piercing shop

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Logo for bail bondsman

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Logo for event planner

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Logo for wedding-cake baker and pastry chef

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Logo for guitarist & vocalist

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Business card for guitarist

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Promotional postcard for
florist and event planner

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Business card for editor
and free-lance writer

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Business card for
high-tech engineer

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Brochure describing artist's ad-design process

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More of ad-design portfolio brochure

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Poster for bridal show

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Poster for bridal show

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Poster for historic group's
retro fund-raising dance

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Converting client photos
to celebrity-style posters

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Customized holiday greeting cards

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Mail-order product catalog


Site last updated Tuesday, December 12, 2017      Copyright 2017, Cape Fear Images, Inc.