Branding and promotion. It can be as basic as a color, like IBM Blue. Or an
abstract shape, like Nike's "Swoosh." Or distinctive typography, like the Coca-Cola name's script
font. Whatever its form, a good brand needs to be distinctive and memorable. It also should say
something important about your company, or product, or service. A good brand should be usable
everywhere from the sign on your property to the label on your products to every element in your
advertising campaigns.
We often see businesses with inconsistent branding. Typography, colors and marketing
slogans vary wildly between media. This can easily happen willy-nilly, as a different person
designs different elements at different times: A sign last year, a business card last month, a
newspaper ad today and a promotional mailer next week. Even if each of these pieces gets noticed,
they won't reinforce each other to make customers remember you if they don't share a recognizable
brand.
If this describes your enterprise, we'll help. It may be as simple as extending a successful
logo and typography scheme to all your marketing materials, or it could mean starting from scratch
with a whole new identity. Either way, we'll finish with a coherent tool kit of marketing materials
suitable for use in every aspect of your business.
This can include specifications for how colors and fonts are used, with details targeted
to everything from printing (Pantone and CMYK ink values) to the Internet (Hexadecimal values.) Graphic
files will be scaled at appropriate resolutions for print, TV and online use, in both color and
black-and-white.
Business marketing materials: Every business needs at least a small assortment
of so-called "collateral" materials. Business cards and brochures are an essential starting point.
Postcards, rack cards, print and online advertisements can be designed on an as-needed basis. We'll
ensure you have the tools needed for any marketing campaign, and that they're consistent with your
brand. We'll do complete turn-key work, delivering finished printed products, or can supply you with
the digital files to get the printing done yourself. Your option!
Promotional material for authors: Need bookmarks, postcards, brochures or posters
to help you sell your book? We'll get them done quickly and economically, but not amateurishly. You'll
make a professional impression with the promo pieces we design for you.
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How you help your customers to remember you.
A professional branding campaign will encompass every aspect of your business, as seen here.
Elements may include letterheads, business cards and promotional give-aways. Other components may include
office supplies such as calendars, memo pads and ballpoint pens.
To request a rate quotation, 
to query form.
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