Using industry-standard SQL Server technology, an advertising-supported website can
manage clients' messages in powerful, versatile ways. This is an excellent fit for a publication
that needs -- or chooses -- to give print advertisers full-scale display online. The administrative
control panels make it easy to keep track of hundreds of advertising accounts. This system can be
customized to meet a business's unique requirements.
Ad display is managed through an easy-to-use control panel that runs in
off-the-shelf Microsoft Access software. MS-Access is part of professional versions of the Microsoft
Office suite, and features user-friendly forms for managing data.
to example. This is a screen capture of a form in MS-Access.
An optional online control, which runs in any web browser or mobile device, allows
authorized administrators to manage ads from anywhere. This permits a sales person in the field
to instantly create and activate a new client's online listing.
Administrative features include expiration dates, sales status, payment status,
invoice numbers and sales person's name. Notes and history features allow users to confidentially
record and share important information about a client.
A typical online ad display features index pages showing an array of thumbnail graphics,
intuitively linked to individual advertiser pages that display ads at full size. These listings
include one-click access to the client's website, email "contact this vendor" form, locator maps
and other information for customers to use.
Clients' advertisements can be sorted by business category, and arranged in order of size,
price or any other criteria.
Locator maps help customers find advertisers' business locations at a glance. We can
link to Google Maps, or create a customized locator feature controlled with simple X/Y coordinates.
We'll draw original base maps if needed, or can use existing map graphics. The system accommodates
multiple base maps, making it suitable for sites serving a wide geographic area.
Contact forms let prospective customers send emails directly to your advertisers, with
a reminder to your clients that these business inquiries came from your web site.
A unique "Suspension" feature permits one-click disabling of a delinquent client's
listing. A customized message for customers explains in your preferred wording that the merchant's
listing is temporarily unavailable -- a powerful incentive for advertisers to bring their accounts
up to date.
This system is available for websites hosted on Microsoft IIS servers. Data is
stored in a robust, scalable MS-SQL Server database on the web server. That "back end" database is
securely linked to the "front end" interface, using the Access component of MS Office. The front
end administrative form gives your managers instantaneous one-click control over each advertiser's
online listings.
Unlike one-size-fits-all solutions, this proven system is totally customizable
to meet your specific needs. It can accommodate multiple titles, geographically zoned editions,
trade show exhibitors, and an infinity of other situations. Tell us what you need; chances are we
can make it happen, quickly and economically.
Related modules allow advertisers to renew their contracts, check their account
status, and update such contact information as phone numbers, email and web addresses through a password
controlled log-in. For details, follow these links:
to client account administration.
to client-directed online coupon system.
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